Design: Super-enlarged first and last letters of the label name (see the same principle on the Orient Record), presumably aimed at filling up the large open area created by the label name (following the outer curve) as it drapes over the smaller-radius circular logo beneath. The result is an uncomfortable mix of cramped and extravagant use of space. The logo shows the clock face of Big Ben (whose well-known chimes struck every quarter-hour) on the Houses of Parliament buildings in London, with the blurb 'A Striking Record.'
History: According to discographer Stephen C. Barr, author of The Almost Complete 78 RPM Record Dating Guide, this label was the initial launch by the company which would later press the Piccadilly and Melba labels. Label scan courtesy of music researcher and collector Bill Dean-Myatt of the U.K.