Melba (U.K.) / c. 1929

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Design: The Gothic-serifed condensed lettering for the label name is largely responsible for the strongly Victorian overtones of the design, the powerful vertical strokes contrasting strongly with the fluid, horizontal overlapping curlicues below.

History: Manufactured by the same company that issued the earlier Metropole and the later Piccadilly labels. The label name may have borne reference to Dame Nellie Melba, the world-renowned Australian opera singer (her stage name was a contraction of Melbourne, her native city), whose brilliant career was almost over at this time; she died in 1931 at the age of 69. (As an indication of her popularity, Peach Melba and Melba toast were so named in her honour). Label scan courtesy of music researcher and collector Bill Dean-Myatt of the U.K.

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