Maraton 2

Maraton (Czechoslovakia) / c. 1927

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Design: This very interesting design illustrates the immediate impact of the Art Deco movement on graphic design, which had its beginnings in Paris in 1925. The label name is drawn in a style which typifies Art Deco's geometric, sharp-edged style, while the image of the rising sun was the movement's primary visual symbol. However, a medieval-looking three-masted sailing ship (surely something of an anachronism) sails along on billows of softer-looking Victorian-era ornamentation which encloses the lower segment.

The word 'Maraton' (Marathon) is usually associated with the battle which took place there in 490 BC. "The name of the athletic long-distance endurance race, the 'marathon,' comes from the legend of Pheidippides, a Greek soldier and runner who was sent from Marathon to Athens to announce that the Persians had been defeated in the Battle of Marathon" (Wikipedia), so how the sailing ship relates to the label name is a mystery.

History: Label scan courtesy of collector Gabriel Gössel of Czechoslovakia, who writes: "The Maraton label was issued by wholesalers Antonín & Arnost Fucik Co. of Prague, who obtained their matrices from Homokord. The 'Maraton orchestra' is in fact one of many manifestations of a notorious brass band led by one Arnost Herman; this band made about 5000 recordings (!) between 1902 and 1930, on practically all labels with Czech repertoire."

Design variations of this label in this decade (click on image to view page):

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