Magasins Reunis

Magasins Réunis (France) / c. 1929

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Design: Hand-drawn lettering for the label name, reversed out of a 'windshield wiper' panel. Judging by the print quality and typography, a low-cost production; the artists are not credited.

History: Magasins Réunis ('Gathered Stores') had its beginnings in the mid-19th century in the French town of Nancy, where the founder, Antoine Corbin, put together a shopping collective under one roof, presaging the one-stop shopping concept of the 'department store.' After decades of growth and expansion in the 20th century, department stores themselves were eventually overtaken in popularity by 'supermarkets,' which offered cheaper prices through volume sales; Magasins Réunis lasted into the 1980s before being absorbed by other marketing concerns. Label scan courtesy of music researcher and collector Bill Dean-Myatt of the U.K., who notes that the record itself is a mere 5 3/4 inches in diameter (typical for chain stores such as Woolco and Hertie, who also offered lines of cheap records, produced anonymously so as to avoid royalty payments).

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