Madison

Madison (U.S.A.) / 1928

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Design: Another design from the same studio that produced the Grey Gull labels. The designer seems to have had a 'thing' about thick border-lines, which would reach epic proportions in the Van Dyke label. The bold, freely-drawn Gothic lettering for the label name is made anemic by the gold outlining surrounding each letter. At the foot is an oddly-drawn cameo supported by pair of wings (a tribute to Grey Gull?). The lack of contrast in the green and gold combination makes the angel images either side of the label hard to discern (one plays a trumpet while the other is reading a scroll).

History: A super-cheap label launched in 1926 by Grey Gull, to be sold in dime stores.




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