Hertie 2

Hertie Electro (Germany) / c. 1927

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Design: A very clean, sharp-looking and very well printed design, with the fine inline appearing in the lettering of the label name being echoed in the sunrise motif (an image often seen in Art Deco design, which had its beginnings in 1925). The electro process, which revolutionized sound recording, was also introduced in 1925 and is here given great prominence over and above the label owner's name; but perhaps (see below) he was also being careful to minimize his profile.

History: Label scan courtesy of collector and musicologist Bill Dean-Myatt of the U.K. Thanks to collector Georg Richter of Germany for the following info condensed from Wikipedia: "Hermann Tietz (1837-1907) was a German merchant of Jewish origin. He was the first to carry out the concept of the department store in Germany and founded a chain of stores later to become known as Hertie (now owned by Arcandor). His first department store was opened in 1882 in the town of Gera and following its success, he established others in Berlin and other cities, while other family members operated related enterprises. His palatial buildings were designed to offer customers a unique, centralized shopping experience.

"During the era of Nazi rule, all the extended Tietz family businesses were 'Aryanized' (i.e. seized and given to new owners), with the Tietz family emigrating for safety. In 2007 the Hertie name made a short-lived comeback as a department store chain."

Hertie records were manufactured for them by the Jewish-owned Artiphon company, which also experienced 'Aryanization' in the early 1930s.

Design variations of this label in this decade (click on image to view page):

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