Grey Gull 3

Grey Gull (U.S.A.) / 1928

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Design: The overall treatment is very similar to that seen on other Grey Gull labels: heavy gold borders, outlined type, strong, solid background colour and a miniature pictorial logo. The inclination toward decorative ornament, which by the late 1920s had in most cases given way to the geometric contours of Art Deco (although its influence is suggested by the curved border at the foot), has not yet died out, and the horizontally-aligned, organic shapes work very well in combination with the stiffly vertical neo-Gothic lettering, which is cleverly proportioned to fit within the space allowed, having gently curving base- and cap-lines. Though white and red is a high-contrast combination, gold on red seldom reads well, the hues being too close in intensity.

History: Founded around 1919 in Boston, Massachusetts, Grey Gull survived until 1930.

Design variations of this label in this decade (click on image to view page):

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