Design: The earliest issues, as here, used a plain approach, free of ornament. The Gothic lettering is proportionally taller than the previous issue and shows less contrast between thick and thin strokes. The ornate curlicues are also absent. Gothic lettering was widely used for name-decals on pianos, which were often made by craftsmen with a German ethnic background.
History: Gennett's recording studio was originally located in New York; the better-known Richmond, Indiana location was opened later. Gennett's first records, vertical-cut, were issued in 1917. They began producing laterally-cut records in early 1919.