Federal

Federal (U.S.A.) / 1920

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Design: The logo is a gorgeous example of the Ford/Coca Cola genre, with a flowing, concave-ended underline swash. The lettering has not been cramped or modified when overlapping the border at the top of the letter 'l,' and retains its outline. The font used for the credit lines is the ubiquitous stub-serifed Cheltenham, which has been kept in a compact block at the foot, giving maximum visual impact to the 'Federal' logo. Note the design similarity to the Resona label.

History: Federal existed from 1920 to 1925, when it was acquired by Emerson.




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