Eltag

Eltag (Germany) / 1929

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Design: A classic example of Art Deco design, with bold, angular, machine-cut shapes and shaded lines. Whether the solid red shape is meant to represent a capital 'T' is unknown. The design shows the ascendancy of trained designers in Germany leading the way in creative graphic design (compare with the Acme and Vox labels).

History: Label scan courtesy of music researcher and collector Bill Dean-Myatt of the U.K. Thanks to collector Georg Richter of Germany for the following updated info: "Eltag is an acronym for Leonhard Tietz AG. Leonhard Tietz was a brother of Herman Tietz (see the Hertie label). Each of them owned individual chain stores in Germany prior to WWII. As the Tietz family was Jewish, their businesses became subject to 'Aryanization' in the early 1930s, and Eltag was in about 1933 renamed to Westdeutsche Kaufhof AG. Originally, the Eltag brand was a subsidiary of Adler Record, and used Adler matrices exclusively. Adler Record, in turn, was part of the Clausophon/Küchenmeister conglomerate. After 1930 Eltag records were pressed by the Deutsche Crystalate Co. in Berlin-Reinickendorf, using Kristall matrices."




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