Design: In many ways a continuation of Victorian-era design, with soft-contoured stub-serif lettering for the label name arranged in a semicircle above a panel of delicate curlicued ornament, using a rich colour combination. By contrast, at the same period of time (in the immediate aftermath of WWI), many designers were recognizing the importance of their role in the radical reconstruction of society, and were completely rejecting such staid, traditional forms. Their aggressive new approach was being expressed in harsh, angular terms using jarring colour combinations, as can be seen on the Vox label (right).
History: Launched in Germany in 1925 by The Gramophone Company. Label scan above courtesy of collector Georg Richter of Germany.