Design: A very beautiful illustration of the globe, sitting among clouds, with the legend "All the sounds of the world, the world of all sound." The overall format very much conforms to the contemporary HMV label (right).
History: Started up in Germany in 1925 by The Gramophone Company. Collector Georg Richter of Germany notes: "Since about 1933 one of Electrola's mottos was "Dem Deutschen deutsche Volksmusik" (German folk music for the Germans), but they also issued recordings of many foreign orchestras for the German market, e.g. Paul Whiteman from 1920 to 1928 (1929-1931 on Columbia) and from 1932 to 1935; also the British bandleader Jack Hylton from 1924 to 1932 (later on Grammophon)." Alternate colour label scan below courtesy of collector Ken Hagelthorn of the U.S.A.