E Rekord

E Rekord (Czechoslovakia) / 1928

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Design: Perhaps the 'E' stands for 'electrical,' since the angular flashes either side of the logo suggest that the new technology of electrical recording was used in the production. The inline treatment of the letter 'E' was a new fashion in type design that had emerged from the Art Deco fashion sweeping across Europe at the time (e.g. Kalliope, Polydor). The panels separating the upper and lower segments are round-cornered, much like the contemporary Columbia label. The word 'Rekord' is done in a curvilinear, fat-faced brush script, the initial 'R' being symmetrically balanced by the treatment of the decorative 'd' at the end.

History: Label scan courtesy of collector Lucyna Lachowicz of Poland.

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