Duophone (U.K.) / c. 1926

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Design: In order to justify the comparatively high selling price of the record, the Duophone company made the extravagant marketing claim that its records were 'unbreakable,' as illustrated by the lion trying to bite through it (the catalogue number of the record is also prefixed 'UB' for 'unbreakable'). As the previous label, the same lilac, black and gold colour scheme is employed, but with bolder decoration. The 'unbreakable' advertising slogan is incorporated into a block with the label name, and set at an (aggressively) eye-catching steep angle.

History: Launched in late 1925, the Duophone label survived until early 1930. It was marketed in combination with the Duophone phonograph, which featured a twin sound reproducer for increased volume. Label scan courtesy of collector Graham Farnell of the U.K.

Design variations of this label in this decade (click on image to view page):

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