Design: The inspiration for the design (and its basic components) seem to be based on the Gennett label, with the hexagram panel being reformatted to a diamond and the curlicues flattened out. The influence of Art Deco has led to a geometric sans serif being used for the label name instead of a pen-based Gothic. As with the Starr-Gennett label, mechanical straight lines and angles now take precedence over the curved leaf-ornaments, which are pushed to the outside.
History: The label name is obviously based on the tonic sol-fa (do-re-mi-fa-sol-la-te-do) method of note piches. According to neilhawes.com, "a Benedictine monk, Guido of Arezzo, took the first notes of each line of a Latin hymn, written around 770 A.D. which happen to be the first six notes of a major scale, and used the syllables of the Latin words that were sung on those notes to represent the notes of the scale." Label scan courtesy of music researcher and collector Bill Dean-Myatt of the U.K. Thanks also for updated information to collector Mathieu Peiffer of Belgium, who writes: "I recently found a Doremi label record in a flea market in Belgium. These records were made in the U.K. but exclusively distributed in Belgium by a shopping mall (that still exists) called l'Innovation. I found my record with a sleeve that confirms this information, since 'l'Innovation' clearly appears on it. Apparently, these 8 inch records were mainly produced for economic reasons (they were really affordable). A user of a group on Facebook also added that these were produced by Edison Bell, and that they were also exported to France."