Design: The label name, set up in metal type, is unnaturally forced into a semicircular curve (as with Butterfly Record). The font size is on the small side, so an inordinate amount of 'air' has been allowed between the two words. The shoulders of the 'V,' a seldom-used letter, have not been morticed with neighbouring letters, creating more visual space either side, while the letters 'A' and 'T,' being more commonly used, have both been morticed and fit together more snugly. The condensed fonts used for the lines of imprinting are from the Victorian era. The dots forming an outer ring may be the reason for the label name ("Innovative Discs") in that they may well be the first appearance of the stroboscopic border, in which the dots would appear to stand still when the record was rotating at the correct speed.
History: Unknown (have info? Please send to firstname.lastname@example.org). Label scan courtesy of music researcher and collector Bill Dean-Myatt of the U.K.