Disco Nacional

Disco Nacional (Argentina) / c. 1920

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Design: What look like the rays of the rising sun, a popular graphic image during the 1920s (perhaps as a reaction to the ending of WWI and hope for the dawning of a new era) form the backdrop to the label name, which has been contained within a panel for legibility's sake. Of particular interest is the gorgeous letterpress typeface used for the imprinting of the song title ('Barbieri di Siviglia'), a bold, condensed, blobby-serifed Art Nouveau font that would have been issued between c. 1896 and 1906.

History: Founded by Jewish-Austro-Argentinian entrepreneur Max Glücksmann. Label scan courtesy of collector Martín Javier Gorosito of Argentina, who notes that this design, in use from 1920 to 1923, featured a lilac-coloured label (as here) for classical music, and red for popular music.

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