Disco Electra 1

"Electra" (Argentina) / c. 1926

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Design: An unusual mix of old-fashioned and modern treatment. The compass-style arrangement of Victorian-looking ornaments harks back to an earlier age, while the script lettering logo, following the radius, is 'up-to-date.' Though the opening and closing quotation marks around the label name are superfluous, they have been carefully positioned so as to cause the least amount of visual interference.

History: According to collector Martín Javier Gorosito of Argentina, who supplied this image, the Disco Electra label was founded by Alfredo Améndola in 1922, during the acoustic recording era.

Design variations of this label in this decade (click on image to view page):

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