Currys 1

Curry's (U.K.) / c. 1922

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Design: Black and yellow makes for a strong colour contrast, as does the curvilinear organic border and the angular logo. The logo is an extreme example of the swash-underlined script style which began in the early years of the century as a way of creating a distinctive 'logotype' or 'word-picture' for a business name.

History: Label scan courtesy of music researcher and collector Bill Dean-Myatt of the U.K., who notes that this company, which originally sold bicycles and now sells electrical goods, had its own label between the years 1911 and 1928.

Design variations of this label in this decade (click on image to view page):

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