Design: A very attractive indented main panel, with old-era curlicues supporting a pseudo-heraldic shield at the top, but with new-era electrical flashes on the sides. The label name is lettered in an underlined script into a recognizable 'logotype' typical of advertising trends of the era. The purple and gold colour combination, associated with royalty, lends an aristocratic air to the design.
History: Label scan courtesy of music researcher and collector Bill Dean-Myatt of the U.K., who notes that this label, in existence from the late 1920s through the early 1930s, drew its masters from the U.S. Banner label, among others. Collector Gerry Grounsell of the U.K. writes: "I have a copy of Clifford 5317, You're Driving Me Crazy by Jack Odin's Orchestra b/w Walking My Baby Back Home by The Checker Box Boys, which must have been recorded in early 1930, and have been searching for more info on this. I found that Clifford ran from 1928 through 1931, and issued a large number of other labels [Angelus, Paramount, Electon, Embassy, Gracelon, Melotone, Orpheus, Plaza, Regent, Starr, Sterling, Worth, Grand Pree and Golden Tongue, all in the space of three years -- info courtesy of Adam Miller's web site: www.78rpm.net.nz Also there is a book by Ross Laird called 'Sound Beginnings' (ISBN 0 86819 579 0) which, as far as I can tell, gives a large amount of info on the record industries in Australia and New Zealand."