Claxtonola

Claxtonola (U.S.A.) / c. 1923

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Design: A script logo in a Coca-Cola style typical of the 1910-1920 period, but with the swash emphasis appearing above the label name instead of below it. The curvilinear arabesque ornamentation seen in the border matches the curvy lettering of the label name. Earlier Claxtonolas, produced by the New York Recording Laboratories, were bright blue and gold (as here). From 1924 those produced by Gennett were of a deeper shade of blue.

History: Founded in Iowa in 1901, Brenard marketed records from 1921 to 1925.




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