Clarité (Australia) / c. 1926

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Design: Instead of following the outer curve, typical of most typographic labels of the 1910-1920 era, designers of the 1920s were beginning to experiment not only with curved baselines, but cap lines also (e.g. La Patrie, Supertone), to create more visual interest. The panoramic format suggests a movie screen format, the sensational new 'talkies' being introduced at this time. The graphic imagery of pealing bells ties in with the label name ('clear as a bell'), while the sunburst lines in the background increase visual impact.

History: Thanks for updated info to collector Adam Miller of New Zealand, who writes: "Clarite was produced by U.S. Plaza for export to Australia. The trademark was registered to James Charles Miles on 7 Sept 1926 in Sydney.  It would appear only one batch of about 40 records was produced, most likely in 1927." Label scan courtesy of music researcher and collector Bill Dean-Myatt of the U.K., who notes that Clarité drew its masters from the U.S. Banner label.

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