Brunswick 2

Brunswick (U.S.A.) / 1927

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Design: The heraldic theme is taken to another level. A stylized shield now becomes the main shape. The small shield is retained at the top, with a more distinctive shape. The Gothic 'B' remains, but the three inverted chevrons have disappeared and the third colour printing of red has gone. The swash underline has also been removed from beneath the Brunswick logo. The traditional acanthus-leaf 'mantling' seen on heraldic shields is mimicked here by chubby floral sprigs, which are duplicated and joined with horseshoe-shaped hooks to provide the general effect.

History: By 1925, electrical recording (with microphones) was becoming standardized in place of acoustical recording (through a single large horn). Different methods were being tried to gain the best sound balancing; here, Brunswick has been using what they called 'Light-Ray Electrical Recording.' The Brunswick label name would be sold back and forth, surviving into the early 1970s. The 'Hall of Fame Classic Series,' launched by Brunswick in 1924, was an attempt to elevate its line of classical music. Having acquired the Vocalion label in 1924, Brunswick would itself eventually be swallowed up by Warner Bros. in 1930.

Design variations of this label in this decade (click on image to view page):

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