Design: The upper segment has the same 'winged' look as the Victor 'bat-wing' label, with a centred logo either side of bracketed supports (in this case decorated) and the label name positioned immediately below. The printing is quite a tight register job, with concentric shapes having to line up perfectly (especially critical in the white release enclosing the lower panel).
History: The Brunswick-Balke-Collender Co. started out as pool table manufacturers in the U.S. in 1845, and became involved in the phonograph cabinet business in the early 1900s. In 1917 they test-marketed their own line of vertical-cut records in Canada, switching to lateral-cut records in 1919. By 1923 Brunswick was one of the biggest record manufacturers in the U.S.A. The label was sold to Warner Brothers in 1930. Colour variants below courtesy of collector Georg Richter of Germany.