Beltona Electrographic 1

Beltona Electrographic (U.K.) / c. 1929

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Design: The 'Beltona Girl' has been shifted off to one side and the type size of the label name scaled back to allow for the introduction of a heraldic device consisting of a thistle flanked by a pair of lions rampant and a Latin motto reading 'Nemo me impune lacessit' ('no one provokes me with impunity'), imagery associated with Scotland's chivalric order, the Most Ancient and Most Noble Order of the Thistle.

History: Founded in 1922, Beltona was taken over in 1927 by Edison Bell. Label scan courtesy of collector and musicologist Bill Dean-Myatt of the U.K., an expert on Scottish music history, whose comprehensive book, A Scottish Vernacular Discography 1888-1960 is available at

Design variations of this label in this decade (click on image to view page):

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