Beltona 1

Beltona Record (U.K.) / 1922

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Design: A fluid brush script logo with an overarching swash ending, similar in feel to the contemporary Claxtonola label. Despite the stylish and up-to-date graphics, the song title, 'Borneo' and other lines are typeset in a condensed Latin font which dates from the late Victorian era, lending an old-fashioned air to the label. The redundant word 'Record' would soon disappear.

History: Launched in 1922, Beltona was a product of the Murdoch Trading Company of London. It lasted into the 1950s. Label scan courtesy of music researcher and collector Bill Dean-Myatt of the U.K.

Design variations of this label in this decade (click on image to view page):

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