Design: A fluid brush script logo with an overarching swash ending, similar in feel to the contemporary Claxtonola label. Despite the stylish and up-to-date graphics, the song title, 'Borneo' and other lines are typeset in a condensed Latin font which dates from the late Victorian era, lending an old-fashioned air to the label. The redundant word 'Record' would soon disappear.
History: Launched in 1922, Beltona was a product of the Murdoch Trading Company of London. It lasted into the 1950s. Label scan courtesy of music researcher and collector Bill Dean-Myatt of the U.K.