Beka 4

Beka (China) / c. 1923

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Design: A gorgeous piece of lettering for the Beka logo, with its fat brush-lettered underlining swash typical of early 20th-century advertising (see also Famous, Federal). The decorative border surrounding the label name is equally imaginative and, stylewise, perfectly in keeping.

History: Beka was a company of German origin, but this label, produced for the Chinese market, bears the U.S. Columbia imprint. Label scan courtesy of music researcher and collector Bill Dean-Myatt of the U.K.

Design variations of this label in this decade (click on image to view page):

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