Design: The word 'Aeolian,' flanked by butterfly-shaped ornaments, is now set in Roman capitals to allow the word 'Vocalion' to become more prominent and better-proportioned than the previous version. In the post-WWI period, several major labels began to feature distinctive panel shapes as part of their image (Gennett and Actuelle both used a hexagon, Vocalion used a square (as here); a shield was used by both Brunswick and Emerson, while others used variously-shaped panels.
History: Originally a product of the Aeolian Company, New York-based piano manufacturers. British Vocalion records were first manufactured in late 1920. Alternate colour scans (below) courtesy of U.K. collectors Graham Farnell (left), Bill Dean-Myatt (right).