Design: The familiar 'bat-wing' design, with its basic colour combination of gold on black, blue or red, introduced in 1913, would remain unchanged until 1926. It was one of the first labels on which the label name ran horizontally instead of following the outer curve, and one of the first to adopt upper and lower case lettering rather than all capitals. Other labels would imitate its basic design (e.g. Brunswick, Paramount).
History: Victor and Columbia's duopoly over lateral recording technology was soon to come to an end, as crucial patents expired.