The Winner 3

Winner Record (U.K.) / c. 1912

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Design: The format and treatment is almost identical to the earlier Bell Disc (right), with the Edison Bell name being minimized and the 'Winner Record, It Wins' name and slogan being emphasized; the dramatic racehorse image would soon eclipse the static-looking bell.

History: As previous. Label scan courtesy of musicologist and collector Bill Dean-Myatt of the U.K.

Design variations of this label in this decade (click on image to view page):

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