The Durafit Record

The Durafit Record (U.K.) / c. 1914

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Design: The sharply-dressed cartoon figure seems to speak of men's 'bespoke' tailoring, since he is wearing a pair of scissors and a tape measure, and holds a dressmaking-pin in his hand. The title of the track, "There's something in the make," also perhaps speaks of clothing manufacture. The logo is treated in a metallic, hard-edged dimensional fashion, with a shadow to the right side.

History: Label scan courtesy of collector Graham Farnell of the U.K., who writes: "I think this disc advertises a tailoring firm in Wigton, Cumbria. The firm was called Redmaynes, and operated all over the north of England. Their main factory was in Wigton and was called the Durafit factory, opening, I believe, in the late 19th century.

"I have seen two copies of the same disc, both found in the immediate locality. The record is a call to men to buy their suits from Redmayne's (although the name of the firm is not mentioned on the label), but on the sound track there is mention of Cumberland ham, a local specialty food. Judging by the patter, which has references to the Kaiser and forthcoming victory, I judge it to have been issued during WWI."

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