Standard Disc Record

Standard Disc Record (U.S.A.) / c. 1915

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Design: The same basic layout as appearing on earlier releases, with the label name running around the outer edge (interestingly, the word 'Disc' follows the English spelling, rather than the modern American 'Disk,' with 'Saviour' rather than 'Savior'). The lettering is hand-drawn in a block-serif 'Egyptian' font, the letters widening as they radiate outward; the 'Egyptian' style was one of the major developments in type design in the 19th century, while the imprinting is done in a stylish thick-and-thin style that would become popular in the 1920s. The imprinting at the foot is done in sans serif type, another major typographic development of the Victorian era.

History: Launched in 1905. Standard, a Chicago-based mail-order company, obtained its records from Columbia. The centre hole was drilled out to 1/2 inch wide, so that the records would only fit on Standard's own machines. Eventually, Standard could not compete with other giant mail order merchandising houses like Sears Roebuck, and in 1916, merged with several other minor labels (Busy-Bee-Record, Harmony Record and United Record) to form the Consolidated Talking Machine Co. of Chicago. Label scan courtesy of music researcher and collector Bill Dean-Myatt of the U.K.

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