Silvertone 1

Silvertone (U.K.) / c. 1915

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Design: Rococo brackets separate the label name from the record info in this very well-arranged label. All the lines of type in the upper segment follow the outer curve, while the imprinted lines in the lower segment, set in letterpress type, are horizontal. The label name lettering features partial shading down the left side of each letter, effectively creating the illusion of light catching the right side, like polished silver.

History: A British label with no apparent connection to the Silvertone line marketed in North America by Sears, Roebuck. Probably a pre-World War I label, judging by the curved main line of lettering and the description of the artists as 'Miss' and 'Mr.'


Design variations of this label in this decade (click on image to view page):


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