Rexophone 2

Rexophone (Australia) / c. 1914

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Design: In an era when commercial graphic design was becoming more sophisticated, the two-colour, multi-layered perspective label name represents an effort to add visual 'punch' to the typography. The much more reserved, delicate illustration shows Pan, the hybrid goat-boy of Greek mythology (as also seen on a record sleeve, right), playing his pipes of reeds bound together, entrancing a naked, spellbound nymph.

History: Rexophone was a pre-WWI product of the German Homophon company which, using English recordings, pressed the records in Germany, and then marketed them in Australia. The enterprise ended with the outbreak of WWI. Label scan courtesy of musicologist and collector Bill Dean-Myatt of the U.K.

Design variations of this label in this decade (click on image to view page):

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