Design: A crowned monarch stands behind a table-top Rex phonograph, holding up a record, while sound-waves float upward. The label name lettering and the inner border also suggest fluidity. In general appearance, the label is similar to the earlier Columbia Record.
History: Launched in 1912, Rex pressed labels for other companies (including Playerphone and Phono-Cut). Although vertical-cut and playable only with a 'jewel point' needle on its own phonographs, it apparently managed to avoid contravening Edison's patent rights on that process. However, from about 1917 the company went into steady decline because of exterior market forces and by 1920 it had disappeared. The 'F' prefix in front of the serial number stands for 'Foreign.'