Popular 2

Popular (U.K.) / c. 1918

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Design: Similar to the previous design, but with a different background colour and printing treatment. The Victorian-era 'artistic printing' curlicues are a legacy of the extremes printers had gone to in vying with each other as to who could make the most fantastic conglomerations out of printers' ornaments. Prizes were awarded for such exercises in craftsmanship in open competition, a craze for which had begun with the Great Exhibition of 1851 in Crystal Palace, London. In the record industry, similar awards were proudly advertised as a sales tool (see Columbia).

History: As previous. Label scans courtesy of musicologist and collector Bill Dean-Myatt of the U.K.

Design variations of this label in this decade (click on image to view page):

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