Patria-Rekord (Austro-Hungarian Empire) / c. 1911

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Design: The 'fox-and-phonograph' combination of images on the 'revolutionary' red flag (being held up by a draped classical female figure holding a book) with its obvious parallels to Nipper the fox terrier listening to the voice of his master in 'His Master's Voice' logo, caused the Gramophone & Typewriter and Sister Companies (HMV) to sue Diego Fuchs ('fox'), owner of Patria Rekord. The angular saw-tooth border is a radical departure from the usual Victorian soft-edged or organically flowing elements, and the black, red and gold colour combination is also much more dramatic. The words of the label name, in bolder lettering than earlier versions of the label (right), are unusual in being so widely separated, and linked only by an elongated but broken line. The area designated for imprinting is minimized, treated as less significant than other design elements.

History: Label scan courtesy of collector Gabriel Gössel of Czechosovakia, who writes: "Patria Record was founded by Mr. Diego Fuchs, one of the pioneers of Czech recording industry, who used different variations of labels for his pirate pressings."

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