Odeon 8

Odeon (Spain) / c. 1912

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Design: The upper segment evidently shows a scene from the La Paloma zarzuela* showing five elegantly-dressed characters, who portray some very interesting fashion statements. The gentleman on the left leans stylishly on his cane, one hand on his lapel; he wears a Victorian-era frock coat, with a shiny top hat and an ostentatious gold watch-chain. The two ladies next to him, who both seem to have a haughty attitude, are richly dressed in colourful national costume. The two figures on the right wear more sober apparel, the male in a 'modern' or Edwardian businessman's suit and bowler hat and snappy white-leather shoes, with his hand stylishly placed in his pocket, while the female, with her arms crossed (in disapproval?) wears a long black gown with a white scarf.

Printed in several colours, the very artistic and highly detailed illustration reveals the importance of visual appeal in point-of-purchase marketing, as 'fine' art here meets with 'commercial' graphic design.

History: Label scan courtesy of collector John Bruninx of Belgium, who notes: "I have no further info on this very nice label but some of my fellow-collectors think it is from Zarzuela Records; however, the Odeon logo appears above the center hole, so who knows? The translation is 'The Festival of the White Dove* -- The Virgin of El Rocio'**."

*The following extract is from Wikipedia: "La Verbena de la Paloma (The fair of the dove [Virgin of the Holy Spirit]) is an 1894 zarzuela with a libretto by Ricardo de la Vega (es) and music by Tomás Bretón . . . The work premiered in Madrid in 1894 and produced a great success for the authors, leading quickly to a debut in South America where it premiered the same year in Buenos Aires."

**According to Andalucia.com, the pilgrimage of El Rocio, a town in Andalusia, "is the most famous in the region, attracting nearly a million people from across Andalucia and the entire country and beyond. Every Andalucian city, town and village has its own pilgrimages, for its patron saint, virgin or other much-loved local figure, but the El Rocio has cult status, and is the most important and most colourful."

Zarzuela: a Spanish lyric-dramatic genre that alternates between spoken and sung scenes, the latter incorporating operatic and popular song, as well as dance (Wikipedia).


Design variations of this label in this decade (click on image to view page):


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