Design: A swash-underlined script for the label name, a fashion which became increasingly popular into the 1920s as the advertising industry began to recognize the value of unique logotypes in brand recognition. It is unclear why the underline alone should be highlighted in red. In the lower segment, behind the imprinting, is a stylized image of a face with large eyes and ears.
History: An early experiment with a long-playing, fine-grooved 12-inch record, developed by a Mr. Percy Packham. Launched in 1912, the label lasted until 1915. Label scan courtesy of music researcher and collector Bill Dean-Myatt of the U.K.