Design: Despite a weak colour combination, this is a strong design with several interesting features. A stylized calligraphic initial L for the label name (the baseline set on an arc), with a strong underlining swash, and Japanese-influenced angular decoration (see Albion). The words 'Disc Record' (as distinct from cylinder records, which Montgomery Ward also distributed), appear on other early labels (see Harmony). At the foot, the border is worked into an interesting shield shape.
History: Likely named for the city of Chicago, situated on the edge of Lake Michigan, where the Montgomery Ward mail order retailer was located. This label was manufactured for them by Columbia between about 1912 and 1917. Label scan courtesy of music researcher and collector Bill Dean-Myatt of the U.K.