JLCO Record

JLCO-Record (Germany) / c. 1912

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Design: This astonishing Art Nouveau label, one of the most powerful record label designs of any era (the hyphenation and period at the end of the label name suggest a pre-WWI provenance), shows some sort of cheerful-looking exotic bird (a type of crested parrot?) sitting almost atop the spindle hole, its elongated tail almost enclosing the imprinting area. The odd positioning of the bird would suggest that the design may not have been conceived from scratch, the bird likely having been 'lifted' from some other source and dropped on top of a standard sort of layout for the time, with the (unusual) label name following the outer perimeter -- but off-kilter, to fit around the bird -- with thin lines running above and below (e.g. the Clarion Record). Whether the 'JL Co.' company had any business connection with exotic birds or South America is unknown; however, the parrot's ability to mimic speech may have provided sufficient logical reason for the company to adopt the image (as with the Gennett company in the U.S., which also used a parrot as a logo). The thick poster-like outlining of the bird contrasts well with the fine paired lines of bright yellow which define the outer border, while the striking colour combination matches the brilliance of the subject.

History: Unknown (have info? Please send to info.re.78s@shaw.ca). Label scan courtesy of collector Lucyna Lachowicz of Poland.




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