His Masters Voice 3

His Master's Voice (Canada) / 1915

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Design: Commonly referred to as the 'bat-wing' label from the flaps either side of the logo, which supposedly provided a dedicated area for personal cataloguing. The horizontal lines appearing on the earlier woodcut version, which formed the background between Nipper and the gramophone, have been removed (except for the area between Nipper's front legs and, curiously, a segment on the extreme left, adjoining the phonograph cabinet) to gain space, while Nipper's nose now almost touches the phonograph horn. The quotation marks over the label name are also drastically indented so that the label name, at first a tiny cut-line (see the Victor label) can appear as large as possible. The label name is hand-lettered, not typeset, and slight differences can be seen between the lettering style in the label at the top and those appearing below (e.g. the cap V above, which descends below the base-line). At this point in history, trade marks were evidently registered at the Attorney-General's office in the United States rather than the Patent and Trademark Office in Canada, as now.

History: Emile Berliner's Canadian versions of Victor releases featured 'His Master's Voice' as the label name instead of 'Victor,' though occasionally both names appeared, as on the label above (scan courtesy of collector Georg Richter of Germany).

Design variations of this label in this decade (click on image to view page):

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