His Masters Voice 2

His Master's Voice (U.K.) / 1915

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Design: The lower segment has been redesigned to allow an area for placing the royalty stamp and better catalogue information. Nipper and the gramophone form a natural arc above the spindle-hole.

History: By now the Gramophone Company Ltd. had dropped the 'and Typewriter' manufacturing aspect of the business (note the GCL in the cartouche at the foot, rather than G&T). Discographer Bill Dean-Myatt of the U.K. notes: "The original recording was released on the Victor label in December 1914, but issued on HMV in August 1915."

Design variations of this label in this decade (click on image to view page):

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