Design: The word 'Record' has now been added, but to achieve balance the word "Guardsman' has had to be condensed, while the word 'Record' has had to be expanded. The illustration is very well drawn, and the single colour printing makes it a much cheaper method of production. The price of the royalty stamp has now increased to a full penny (four farthings), but each line of the several type styles used for the imprinting remains exactly the same.
History: Known at first as Invicta Record, the label name was changed to Guardsman in late 1914 (perhaps to cash in on the military-charged atmosphere of the times, as a result of WWI having broken out). According to music researcher and collector Bill Dean-Myatt of the U.K., many of the company's early releases appeared under both label names.