Design: The label name is rendered in a fat-face brush script, set at an extreme angle, with concave-ended swash underlining that is modified into forming the border of the lower segment. All pictographic illustration and ornamentation has disappeared, the visual attraction being carried by the calligraphy alone. The treatment is typical of the early 1920s, e.g. the Beltona Record label (right).
History: Label scan courtesy of musicologist and collector Bill Dean-Myatt of the U.K.
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