Excelda

Excelda Double-Sided Record (U.K.) / c. 1915

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Design: The Victorian-era impulse to fill available space with organic decoration is evident here, both above the spindle hole and in the outer border; the thin-line tendrils are nicely contrasted by the thick gold outline around the panels and the label name, providing a nice 'halo' effect (the same treatment was accorded to several label designs of the era, e.g. the Rex Record, right). The treatment of the wording is of interest: the word 'Record' is not made part of the label name, as was usual at this time, but treated as part of the 'double-sided' sales pitch, while the 'Made in England' designation is very prominent, instead of being the usual miniscule footnote (perhaps an appeal to patriotism during wartime; the material on the record seems to be of the military variety).

History: Label scan courtesy of musicologist and collector Bill Dean-Myatt of the U.K.




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