Era 1

Era (Argentina) / 1913

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Design: One of the most stunningly beautiful labels ever produced, the symbolism bearing much resemblance to both the Atlanta and Extraphone labels (right). The scene portrays the Greek muse Terpsichore, one of the nine daughters of Zeus (who was charged with responsibility for dance and the theatre arts, and is usually depicted holding a lyre) gazing toward the bold rays of the setting sun. The Art Nouveau lettering for the label name is very elegant, its thin lines being subtly reflected in the water. The panel containing the imprinted information, which at the top curls up like a sea-shell, shows the same angular patterning on the sides as the Albion label.

History: Label scan courtesy of collector and music researcher Daniel Beller of Israel. He writes: "Era was one of several labels marketed in Argentina by Swedish-German businessman Carl Lindström. Records in this 52000 series, which carried classical and popular music, are quite rare and hard to come by."

Design variations of this label in this decade (click on image to view page):

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