Design: The picture of New York Harbour has disappeared, as has the word 'Record.' A treble-clef logo is introduced, screened into the background in the lower segment. The label name, following the industry-wide trend of the label name being contained in a horizontal bar rather than an arc shape, features a distinctive 'lazy O.'
History: In 1915, Victor Emerson secured a patent on a 'universal' type of groove for his records, which meant that they could be played on either vertical-cut or lateral-cut machines. In 1919, along with many other manufacturers who realized the Victor/Columbia patents were out of date, Emerson made the switch to the more popular lateral-cut technology. Label scan courtesy of Harvey Golden of the U.S.A.