Disco Era 1

Disco Era (Argentina) / 1910

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Design: The stark, monoline sans serif used for the label name and song title contrasts with the flowing ornament.

History: Label scan courtesy of collector and music researcher Daniel Beller of Israel, who writes: "The Era Grand Record label went through a name change in 1910 to Disco Era, in order to give it a more indigenous flavour. This may have been partly due to the blowing of patriotic winds during that centenary year of Argentinian independence. Initially, the Era label was managed by Carlos Domingo Nasca, 'El Gaucho Relampago' ('The Fastest Cowboy'), whose name appears at the foot." As shown at the foot, the record was manufactured in Germany, probably by Carl Lindström.

Design variations of this label in this decade (click on image to view page):

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