Design: The label name follows the outer curve in umbrella fashion, as do most pre-WWI labels, overarching the Blum corporate seal impressed (as it were) in molten wax, 'melted' over ribbons which protrude either side and at the foot, and which are tied in decorative knots. This image forms the basis of the label name, since historically, wax seals were often applied to legal documents (such as academic diplomas) as a guarantee of their authenticity. The heraldic-style image at the centre of the seal shows a lion rampant holding a small shield.
History: Label scan courtesy of collector and musicologist Bill Dean-Myatt of the U.K., who notes that this label, launched in 1911, was produced for J. Blum & Co. (a department store?) firstly by Edison Bell (UK), then by Kalliope (of Germany) and lastly by the Disc Record Company of Harrow, near London. It disappeared in 1919.